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Some books become popular in spite of their author’s choices.Other books do most things right, and never do very well.If you want an honest opinion from an expert ask them to tell you about books with “great” titles that failed, or books with “bad” titles that did well. Since this advice is well known many books aim for the same crowded bullseye.

It is an opportunity for us to reflect on the language and ideas that represented each year.A special joy comes from people telling you that your title ideas stink, yet who can’t offer a single better alternative.“Gee, thanks” you’ll say, to which they will offer “Hey, you’re the writer.” Both complaints are valid of course, but neither solves the problem.Their fears only puts more pressure on the decision, not less.Another reason is people other than the writer want to make their mark on the project and the title is the single most prized sentence in the entire book writing enterprise, and it’s easy to express opinions about it (whereas opinions on the text of the book itself requires hours of investment).

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